Blogging and Advertising: Where Should You Start?

What you should know about placing ads on your website.

Philips versus conventional advertising

A few years ago, Philips embarked on a global corporate image campaign with the tag line ‘Sense and sensibility’. It was an era of conveying the ‘real’ you through advertising, to an audience who perceived you to be something else. It was particularly true of Philips in India, having been around in this country for so long that it was taken for granted that it was a domestic and therefore ‘not-so-sexy’ brand. How times have changed! To convey the quality of it’s products, Philips has launched